marketing

Breaking Down Technological Language Barriers

We live during an age of ever-progressing technological innovation, which can be both exciting and at times frustrating. For example, we recently worked with a client who has an amazing technology service to market, but was having a hard time explaining how it works to their customer base. The very words ‘High Performance Computing’ bring to mind confusing binary code, blinking server lights, and technical jargon – all of which sound terrifying to the non-computer-science grads among us.

We were tasked with presenting our clients service visually, as a tool for businesses that is both approachable and accessible. Using a bright color palette,  fun and relatable 2D characters, as well as crisp motion graphics we broke down what could seem like an overwhelming amount of information into an easy to follow story of how this service might fit your day-to-day business needs.

 

The systems behind current tech are growing more and more complex, but the methods through which we interact with them become more efficient and intuitive by the day. If your marketing approach doesn’t express to your clients just how easy your product is to use, let us help you come up with a strategy and visual representation that can!

 

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Evolve Your Brand

Have you ever considered rebranding your business? Ever felt like your existing logo could be more eye-catching? Maybe you just saw a dynamic design in a commercial that made you feel like yours could use some updating. Sometimes a little motion is all you need. Here is a simple, yet effective, example of how one of our clients chose to show the advancement of their old branding into their new logo design:

Wendel – Evolve Transition Logo from Rebel One Studios on Vimeo.



“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter

Your branding isn’t just an image, it’s an identity – a visual representation of your presence and philosophy. In the process of developing the right logo animation for this client, we provided them with several options to best fit their strategy. Here are just a few of the draft animations we produced:

Wendel – Evolve Construction Logo from Rebel One Studios on Vimeo.

The preceding option was more of a “build-up” style animation, which we thought lent itself to the nature of the client’s business – architecture and interior design.


Wendel – Evolve Logo Fractured from Rebel One Studios on Vimeo.

That was another completely different approach we considered for the treatment of the logo, using fractured planes and light.

With just a few examples you can see how the different treatments in animation can completely change the representation of your brand. Ultimately, it’s up to you to decide how best to tell your story – the options are endless!

If you’re ready to take the next step in improving your marketing appeal, contact us to get the conversation started, and see how we can give your logo new life.

Women & Children’s Hospital of Buffalo Re-Use

Last Thursday, Kaleida Health hosted a public forum at Kleinhan’s Music Hall to present four competing proposals on the re-use of Women & Children’s Hospital of Buffalo. Each developer had twelve minutes to present their vision for re-development of the site, located in the Elmwood village of Buffalo, NY.

We were very excited to be a part of this first look at new ideas for the 125-year old site, and for the chance to work with Sinatra & Company Real Estate to help bring their vision to life. Our goal was to engage the public with an animated overview of Sinatra’s proposal that conveyed not just the raw structure, but also the spirit of their design. Further, it was important to us that we incorporate early architectural plans in a way that conveyed their preliminary nature, as public input is a key component in the final product.

Take a look below to see our contribution to the public presentation:

How Much Does an Explainer Video Cost?

If you’ve spent any time on the internet lately, you might be aware of a few new trends on the rise when it comes to promoting your business. Explainer videos are fast becoming an informative, and creative way to communicate with your customers. They are less costly than hiring actors and a production crew to shoot a live commercial, and they have the added benefit of portraying your business’ specific style and branding. Instead of having a wall of text on your website explaining your product or services, why not use a fun and imaginative animation instead?

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What is an Explainer Video?

An explainer video is a short animated video that can be anywhere from 30 seconds, to 3 minutes long; and has the goal of communicating information about your product or service in an engaging and memorable way. The specific style of explainer videos varies from client to client but if you’re looking for inspiration you can see our demo reel here.

How much does an Explainer Video cost?

Like many production services the cost of animation varies based on length and complexity of the animation, as well as other factors like deadline, and additional audio services (voice talent, music, sound effects). However, as a general guideline, the range of cost can be from $3,000 on the low end, to $10,000 on the high end for a complete animated video.

Where can I get an Explainer Video?

Thanks to the internet, there are many options available to you for creative talent, but where do you start?  Traditionally, larger businesses who already have an established connection with an Ad agency would commission an animation through their agency, but for small businesses that isn’t always an option because of the cost involved. Not only are you paying the ad agency for your animation, but you’re also paying for the company they hire to create the animation.

Luckily there is another option; Rebel One Studios will work directly with you, or your marketing department to create an animated explainer video for you. We handle all pre-production, production, and post-production services in-house, so there’s no need to hire an ad agency as well. That’ll be good news for your budget, and even better news for your customer communication.