architecture

Evolve Your Brand

Have you ever considered rebranding your business? Ever felt like your existing logo could be more eye-catching? Maybe you just saw a dynamic design in a commercial that made you feel like yours could use some updating. Sometimes a little motion is all you need. Here is a simple, yet effective, example of how one of our clients chose to show the advancement of their old branding into their new logo design:

Wendel – Evolve Transition Logo from Rebel One Studios on Vimeo.



“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter

Your branding isn’t just an image, it’s an identity – a visual representation of your presence and philosophy. In the process of developing the right logo animation for this client, we provided them with several options to best fit their strategy. Here are just a few of the draft animations we produced:

Wendel – Evolve Construction Logo from Rebel One Studios on Vimeo.

The preceding option was more of a “build-up” style animation, which we thought lent itself to the nature of the client’s business – architecture and interior design.


Wendel – Evolve Logo Fractured from Rebel One Studios on Vimeo.

That was another completely different approach we considered for the treatment of the logo, using fractured planes and light.

With just a few examples you can see how the different treatments in animation can completely change the representation of your brand. Ultimately, it’s up to you to decide how best to tell your story – the options are endless!

If you’re ready to take the next step in improving your marketing appeal, contact us to get the conversation started, and see how we can give your logo new life.

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Women & Children’s Hospital of Buffalo Re-Use

Last Thursday, Kaleida Health hosted a public forum at Kleinhan’s Music Hall to present four competing proposals on the re-use of Women & Children’s Hospital of Buffalo. Each developer had twelve minutes to present their vision for re-development of the site, located in the Elmwood village of Buffalo, NY.

We were very excited to be a part of this first look at new ideas for the 125-year old site, and for the chance to work with Sinatra & Company Real Estate to help bring their vision to life. Our goal was to engage the public with an animated overview of Sinatra’s proposal that conveyed not just the raw structure, but also the spirit of their design. Further, it was important to us that we incorporate early architectural plans in a way that conveyed their preliminary nature, as public input is a key component in the final product.

Take a look below to see our contribution to the public presentation: