Month: May 2016

Breaking Down Technological Language Barriers

We live during an age of ever-progressing technological innovation, which can be both exciting and at times frustrating. For example, we recently worked with a client who has an amazing technology service to market, but was having a hard time explaining how it works to their customer base. The very words ‘High Performance Computing’ bring to mind confusing binary code, blinking server lights, and technical jargon – all of which sound terrifying to the non-computer-science grads among us.

We were tasked with presenting our clients service visually, as a tool for businesses that is both approachable and accessible. Using a bright color palette,  fun and relatable 2D characters, as well as crisp motion graphics we broke down what could seem like an overwhelming amount of information into an easy to follow story of how this service might fit your day-to-day business needs.

 

The systems behind current tech are growing more and more complex, but the methods through which we interact with them become more efficient and intuitive by the day. If your marketing approach doesn’t express to your clients just how easy your product is to use, let us help you come up with a strategy and visual representation that can!