Have you ever considered rebranding your business? Ever felt like your existing logo could be more eye-catching? Maybe you just saw a dynamic design in a commercial that made you feel like yours could use some updating. Sometimes a little motion is all you need. Here is a simple, yet effective, example of how one of our clients chose to show the advancement of their old branding into their new logo design:
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter
Your branding isn’t just an image, it’s an identity – a visual representation of your presence and philosophy. In the process of developing the right logo animation for this client, we provided them with several options to best fit their strategy. Here are just a few of the draft animations we produced:
The preceding option was more of a “build-up” style animation, which we thought lent itself to the nature of the client’s business – architecture and interior design.
That was another completely different approach we considered for the treatment of the logo, using fractured planes and light.
With just a few examples you can see how the different treatments in animation can completely change the representation of your brand. Ultimately, it’s up to you to decide how best to tell your story – the options are endless!
If you’re ready to take the next step in improving your marketing appeal, contact us to get the conversation started, and see how we can give your logo new life.